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Anti-Counterfeiting Services for Consumer Products

A Proactive Approach to Brand Protection

BUSINESS CHALLENGE

In today’s marketplace, counterfeiting affects all consumer products and creates enormous liability, as well as health and safety issues for manufacturers and retailers. The estimated value of counterfeit product in the global consumer marketplace ranges from $500 - $600 billion USD, at the low-end, to $1 trillion USD, at the high-end, making it probably the most profitable illegal activity worldwide. While enforcement efforts primarily focus on the end-user and final delivery, measures taken at the manufacturing level can significantly help deter counterfeiting. Conversely, a lack of control measures can encourage and support the efforts of counterfeiters.

SOLUTION

Counterfeiting takes place through various means and forms, including theft and unauthorized manufacturing. Specific methods can vary by product. For example, in the apparel industry, trim is known as the “currency of counterfeiting” that allows counterfeiters to add authentic detail to unauthorized product and consequently requires vigilant monitoring of inventories and usage. Anti-counterfeiting solutions need to be customized to your particular product type. However, a number of best practices apply to all product types and should be included in your anti-counterfeiting program. These include: • Working with trusted suppliers and partners • Verifying raw material and components for legitimacy • Monitoring and inspecting shipments of goods to confirm quantity and authenticity • Controlling production waste and the disposal of damaged and unusable goods • Establishing procedures for exit and wind-down operations

WHY CHOOSE BUREAU VERITAS?

Reputation For over 30 years, we have worked successfully with top manufacturers and retailers around the world to help them better manage risk and regulatory compliance. Worldwide Locations With locations close to sourcing areas in over 40 countries, we offer you the convenience of global coverage with local service where you need it. Technical Knowledge & Leadership Our staff participate in the development of international, industry and regulatory standards worldwide, keeping you and us at the forefront of changes in safety requirements and testing methods. Personalized Service At Bureau Veritas, we are committed to meeting your evolving needs and helping you anticipate new market trends. We offer you customized and specialized services to meet your quality assurance needs throughout your supply chain. Providing you with the highest levels of service is a priority for us.

FAQ - FREQUENTLY ASKED QUESTIONS

  • What types of products are counterfeited?

    All types of consumer products are affected by counterfeiting including apparel, accessories, electronics, electrical products, food, housewares, hardwares, pharmaceuticals, sporting goods, toys and more.

  • What can be done at the retail level to deter counterfeiting?

    Retailers can help deter counterfeiting by auditing shipments from all sources for authenticity, in particular those not coming directly from a manufacturer, and by working with distribution partners whose legitimacy has been validated.

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